Wednesday, April 8, 2015

The power of two minutes

In 120 seconds, what would you chose to say about our school? Three parents have recently recounted with me conversations that they suddenly found themselves in regarding their choice to send their children to a Christian school, specifically LCES. The surprise they felt was both in their timing and the people with whom they were having the conversations. One took place at a sports event, one in a grocery store, and another at a car repair shop.


These parental exchanges of “here is why we do what we do” conversations are of the utmost importance for our school. Frequently they result in those parents choosing to contact me at school, arranging a visit, and in some cases eventually enrolling their child(ren) at LCES.

For those reasons, it may be wise to take the time to sit down with a spouse or friend and ensure the “elevator speech” is actually ready when the moment arrives. Talkative parents who deliberately promote our school remain one of the most persuasive and effective means to boost enrollment and welcome more people to the opportunity of what Christian education has to offer.

One of the challenging parts of these conversations is knowing what to say. While every conversation needs to be matched to the context of the relationship, what often works best is to talk about what it is that you want for your child at LCES, what brings you lasting satisfaction, and what things (songs, questions, truths learned, observations) your children take home with them from their days here at school.

I encourage you to check out www.whychristianschools.ca to be affirmed about the choice you are making to send you child to LCES and to perhaps be well supplied with further talking points regarding what Christian education has to offer. The content is fantastic and organized very well.

Please encourage any family you might know is or should be considering to consider coming out to
our April 21st Open House event from 7-9pm.

For our school, SJ

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