Spreading the Word

A common reaction from people who have driven by our school for years and finally enter the building for one reason or another is, “Wow! I had no idea this place was here and this is what you do every day. Why haven’t I heard about you long ago?” While there is a certain part of that response that is exciting because of their very positive spontaneous response, I can’t help feeling that an opportunity was missed  at high cost. Our community needs to know about us and the great things that go on here every day.

Our promotions group at the school is busy considering the ways that we best position ourselves to speak to and connect with young families who might consider educating their children here at LCES. Consensus from other schools on the subject is clear; these young families make their choices in ways different than former generations. While the Promotions Committee tries to figure that all out, here are few no-cost things you can do to spread the news about our school:

1)   Pray for those families who are busy contemplating the best choice for their children, which may include LCES as an option of one among many.  I am nearly always in correspondence with at least one family who wants to learn more about us.  Pray that conversations and tours are effective in sharing our school’s story.

2)   Frequently “like” what we post on our facebook page. While you may enjoy simply taking in the content, there is more you can do. The small step of clicking “like” creates ripples in the social media pond that has our name and positive school culture reaching many.

3)   It takes less than 5 minutes for you to do a review of our school on facebook  and/or google. We know for certain that young families first explore us on-line and we want great positive content and first-hand comments there that motivate first phone or e-mail contact.

4)  Think of (and perhaps even practice) what you can say about our school in two minutes or less. “So where do you send your kids to school?” is a fantastic opportunity to potentially connect us with families since the question suggests curiosity and an open door.  Word of mouth contact remains highly effective since it is grounded in a relationship.

Thanks for considering! We pray for an excellent week of living and learning by faith at LCES!  SJ